Field Marketing News

• Blue Water Agency wins GOLD

The Blue Water agency added another award to its belt by recently winning the GOLD award for field marketing at the DMA awards held in December 2007. The Gold prize recognised the success of a sales drive targetting the Independent and Convenience retail sector last year.

Managing Director David Louis stated,

"The award demonstrates our expertise in the Convenience and Independent retail sector. This is our specialist area and allows us to ensure our clients are making the most of this growing sector, forecast to be worth £35bn by 2012".

• Award winning Blue Water!

The Blue Water Agency - winners of Most Effective Tactical Campaign for this years annual Field Marketing Awards.

Blue Water won the most competitive award of the evening and was quoted on the night as being "head and shoulders above other campaigns." The award commended a sales activity for leading pharmaceutical company Pfizer that targeted the convenience and independent retail sectors and highlighted Blue Water's strategic approach to effecting in-store sales.

David Louis, Managing Director of Blue Water comments:

"This award reflects our specialist knowledge and expertise in the convenience and independent sector; our excellent working partnership with Pfizer, and our sister company Jenks; the strength of our project management and field teams, as well as our commitment to quality work and effective results! It's great to be recognised in this way."